Children's Fashion

As boys and girls grow bigger and more confident, their clothing must increasingly reflect their own wishes. Fashion for children encompasses the entire range of (functional) clothing and underwear, as well as hats and caps, scarves, gloves, and children's backpacks.

Practical and affordable at the same time

Fashion for children ranges from the initial outfit for the very youngest to cute clothing for toddlers, and on to fashion for schoolchildren and teens. As children outgrow their clothes every few months during their growth phase, children's fashion should be functional and simultaneously affordable. Additionally, the wardrobe should be filled according to the season. Warm clothing for autumn and winter is just as important as airy summer clothing and practical fashion for transitional periods, such as raincoats and wellies. This way, children are always appropriately dressed and protected from the weather, no matter the conditions.

Children's fashion for toddlers

For the very youngest, children's fashion must primarily be practical, durable, and not too complicated to put on. The little ones quickly outgrow baby clothing, and robust, brightly coloured fashion for older toddlers and preschoolers should be acquired. Practical dungarees and other durable children's trousers made of cotton are among the indestructible basics. A selection of child-friendly patterned tops, such as T-shirts, sweatshirts, and jumpers, rounds off the clothing range for younger children. Little girls also enjoy occasionally wearing a cute dress or a skirt with a blouse.

Fashion for girls and boys

For boys and girls, children's clothing today is largely the same. However, a few small differences in children's fashion according to gender have persisted. In summer, little girls love airy summer dresses, skirts, and blouses, while boys prefer T-shirts and shorts. Even when it comes to festive occasions, when the little ones are dressed up for a family celebration or another event, girls love their pretty dresses in the latest children's fashion. For little boys, formal wear includes a suit, shirt, and bow tie, inspired by the adults.

Cool fashion for schoolchildren

Older children of school age need practical and easy-care clothing for everyday life at school and leisure. At the same time, older kids are demanding when it comes to fashion and want to look cool in their outfits. Fashion from certain trendy brands is preferred on the schoolyard, with outfits coordinated from the cap to shirt and trousers, all the way to the shoes. Brand fashion for children is available in new collections every season.

Tips for shopping for children's fashion

• High-quality materials are more durable
• Clothing should be easy to care for
• Some children's clothing has a growth function
• The textiles should be free from harmful substances