Privacy Policy for Pricemachine.co.uk
With the following information we would like to inform you about the processing of personal data within the scope of this website and our mobile applications (apps).
Controller
guenstiger.de GmbH
Deichstraße 34
20459 Hamburg
Germany
Phone: +49 (0)40 31 97 96 - 0
Email: [email protected]
Deichstraße 34
20459 Hamburg
Germany
Phone: +49 (0)40 31 97 96 - 0
Email: [email protected]
Data Protection Officer
Mauß Datenschutz GmbH
Neuer Wall 10
20354 Hamburg
Germany
Phone: +49 40 / 999 99 52-0
Email: [email protected]
Neuer Wall 10
20354 Hamburg
Germany
Phone: +49 40 / 999 99 52-0
Email: [email protected]
1. When we process personal data
We process personal data that you actively provide to us through your input. In addition, we automatically process personal data when you use our website or app.
Processing of your personal data may occur in the following cases:
Processing of your personal data may occur in the following cases:
• Visiting our website
• Clicking on a link to a merchant’s webshop
• Reviewing a merchant
• Reviewing a product
• Using the “Price Alert” or “Product Agent” functions
• Contacting us
• Participating in a competition
• Using the “Watchlist” function
• Subscribing to a newsletter
• Analysing why visitors come to our website and how they use it
• Carrying out, analysing and personalising advertising measures
• Protecting against attacks on our technical infrastructure
Further details are provided below.
• Clicking on a link to a merchant’s webshop
• Reviewing a merchant
• Reviewing a product
• Using the “Price Alert” or “Product Agent” functions
• Contacting us
• Participating in a competition
• Using the “Watchlist” function
• Subscribing to a newsletter
• Analysing why visitors come to our website and how they use it
• Carrying out, analysing and personalising advertising measures
• Protecting against attacks on our technical infrastructure
Further details are provided below.
2. Processing of IP address and other data
An IP address is a unique numerical address under which your device sends or retrieves data on the internet. As a rule, we do not know who is behind an IP address unless you provide us with information that enables identification.
a) Visiting our website
When you visit our website, the company commissioned to operate the website processes and stores the IP address together with the date and time of access in order to enable technical access and use of the website and to detect and prevent attacks.
This processing serves our legitimate interest in ensuring the functionality and security of our website and defending against unlawful attacks.
Legal basis: Art. 6(1)(f) GDPR.
This processing serves our legitimate interest in ensuring the functionality and security of our website and defending against unlawful attacks.
Legal basis: Art. 6(1)(f) GDPR.
The data is anonymised and deleted once it is no longer required.
b) Forwarding to a merchant’s webshop
When you click a link to a participating merchant’s webshop, we store the IP address, date and time associated with the respective merchant offer.
Purpose: billing of mediated clicks and proof of performance.
Legal basis: Art. 6(1)(f) GDPR.
IP addresses are anonymised 60 days after creation of the monthly invoice.
Purpose: billing of mediated clicks and proof of performance.
Legal basis: Art. 6(1)(f) GDPR.
IP addresses are anonymised 60 days after creation of the monthly invoice.
c) Reviews of merchants or products
When submitting a review, we store the IP address in hashed form. This prevents reconstruction of the original IP address.
Purpose: prevention of fake reviews.
Legal basis: Art. 6(1)(f) GDPR.
You must also provide an email address so we can contact you in case of objections.
Purpose: prevention of fake reviews.
Legal basis: Art. 6(1)(f) GDPR.
You must also provide an email address so we can contact you in case of objections.
3. Price Alert / Product Agent
When using these functions, we process your email address to send the requested information. Product, target price and email address are stored together.
Legal basis: Art. 6(1)(a) GDPR (consent).
You may withdraw consent at any time.
Legal basis: Art. 6(1)(a) GDPR (consent).
You may withdraw consent at any time.
4. Contact enquiries
When you contact us, we use your data to process your request.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest) or Art. 6(1)(b) GDPR if contract-related
Data is deleted after completion of the request unless statutory retention applies.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest) or Art. 6(1)(b) GDPR if contract-related
Data is deleted after completion of the request unless statutory retention applies.
5. Cookies and similar technologies
We use cookies on our website to ensure its technical functionality and, with your consent- which you may withdraw at any time- to carry out further processing. A cookie is a small text file that is stored on your device by your browser when you visit our website. If you return to our website later, the party responsible for the cookie can read it again. Cookies are stored for varying durations. You always have the option to configure your browser to determine which cookies it accepts. However, this may result in our website no longer functioning properly. Additionally, you can delete cookies yourself at any time. If you do not do this, we can specify the duration for which a cookie will be stored on your computer when it is set. Here, a distinction is made between so-called session cookies and permanent cookies. Session cookies are deleted by your browser when you leave our website or close your browser. Permanent cookies are stored for the duration we specify when setting them.
We use cookies for the following purposes:
• Technically required cookies that are essential for using the functions of our website (e.g., recognizing whether you are logged in). Without these cookies, certain features could not be provided.
• Functional cookies, which are used to technically enable specific features you wish to use.
• Analytics cookies, which serve to analyze your user behavior. For details, please read the information about tracking with Microsoft Clarity.
• Cookies from advertising services. For details, please read the information under "Advertising."
• When using our apps, a comparable technology is used instead of cookies.
The exact cookies used on our website depend on your settings through Consent Management (“Cookie Banner”). You can change your decisions at any time and can grant or withdraw your consent later. You can access the relevant settings here. The legal basis for processing personal data using “third-party cookies” is Art. 6 (1) (a) GDPR.
Most browsers used by our users allow you to set which cookies should be stored and to delete (certain) cookies. If you limit the storage of cookies to certain websites or do not allow cookies from third-party providers, this may in some cases prevent our website from being used to its full extent.
Here you can find information on how to adjust your cookie settings in the most common browsers:
• Google Chrome (https://support.google.com/chrome/answer/95647?hl=de)
• Internet Explorer (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
• Firefox (https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)
• Safari (https://support.apple.com/kb/PH21411?locale=en_US)
We use cookies for the following purposes:
• Technically required cookies that are essential for using the functions of our website (e.g., recognizing whether you are logged in). Without these cookies, certain features could not be provided.
• Functional cookies, which are used to technically enable specific features you wish to use.
• Analytics cookies, which serve to analyze your user behavior. For details, please read the information about tracking with Microsoft Clarity.
• Cookies from advertising services. For details, please read the information under "Advertising."
• When using our apps, a comparable technology is used instead of cookies.
The exact cookies used on our website depend on your settings through Consent Management (“Cookie Banner”). You can change your decisions at any time and can grant or withdraw your consent later. You can access the relevant settings here. The legal basis for processing personal data using “third-party cookies” is Art. 6 (1) (a) GDPR.
Most browsers used by our users allow you to set which cookies should be stored and to delete (certain) cookies. If you limit the storage of cookies to certain websites or do not allow cookies from third-party providers, this may in some cases prevent our website from being used to its full extent.
Here you can find information on how to adjust your cookie settings in the most common browsers:
• Google Chrome (https://support.google.com/chrome/answer/95647?hl=de)
• Internet Explorer (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
• Firefox (https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)
• Safari (https://support.apple.com/kb/PH21411?locale=en_US)
6. Usage analysis and advertising
a) Website Preferences
With your consent, cookies store display and layout preferences.
Legal basis: Art. 6(1)(a) GDPR.
Legal basis: Art. 6(1)(a) GDPR.
b) Microsoft Clarity
We use Microsoft Clarity to analyse website usage.
Data processed includes:
• Device type, browser, operating system
• Pseudonymised IP address
• Interaction data (scrolls, clicks, mouse movement)
Legal basis: Art. 6(1)(a) GDPR.
Data processed includes:
• Device type, browser, operating system
• Pseudonymised IP address
• Interaction data (scrolls, clicks, mouse movement)
Legal basis: Art. 6(1)(a) GDPR.
c) Advertising
With consent we use:
• Google Ads
• Facebook Pixel
• Microsoft Advertising (Bing Ads)
Purpose: measurement and optimisation of advertising, remarketing and conversion tracking. Legal basis: Art. 6(1)(a) GDPR.
• Google Ads
• Facebook Pixel
• Microsoft Advertising (Bing Ads)
Purpose: measurement and optimisation of advertising, remarketing and conversion tracking. Legal basis: Art. 6(1)(a) GDPR.
d) Google Firebase (apps)
Firebase is used for anonymous usage statistics and crash analysis.
Legal basis: Art. 6(1)(f) GDPR.
Opt-out in app settings.
Legal basis: Art. 6(1)(f) GDPR.
Opt-out in app settings.
7. Newsletter
If you sign up for our email newsletter, the data you provide will be processed for the creation and delivery of the newsletter, as well as for proof of your registration for our newsletter, until you revoke your consent. The legal basis for this processing is Art. 6 (1) a) GDPR. In order to receive the newsletter, you must click on the confirmation link in the verification email that we send you after your registration, so that we can document your consent. By clicking the corresponding link, we process the public IP address of the computer from which the link is accessed, together with the date and time of the click. We process this data to be able to prove that you have confirmed receipt of our email newsletter.
The legal basis for this processing is Art. 6 (1) f) GDPR. Our legitimate interest here is to fulfill our obligation to provide proof regarding your subscription actions.
We use a service provider (CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede) for sending the newsletters, to whom the necessary data is transmitted for this purpose.
You can revoke your consent at any time by unsubscribing from the newsletter. You can find a corresponding link at the end of every newsletter.
We delete your data upon unsubscribing from the newsletter. The data we require as proof that you agreed to receive the newsletter is deleted after the expiration of the statutory limitation period for such documentation requirements.
The legal basis for this processing is Art. 6 (1) f) GDPR. Our legitimate interest here is to fulfill our obligation to provide proof regarding your subscription actions.
We use a service provider (CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede) for sending the newsletters, to whom the necessary data is transmitted for this purpose.
You can revoke your consent at any time by unsubscribing from the newsletter. You can find a corresponding link at the end of every newsletter.
We delete your data upon unsubscribing from the newsletter. The data we require as proof that you agreed to receive the newsletter is deleted after the expiration of the statutory limitation period for such documentation requirements.
8. Your rights
Under the UK and Data Protection Act 2018, you may exercise the following rights:
• Right of access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object (Art. 21 GDPR)
To exercise these rights, contact us using the details listed above.
• Right of access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object (Art. 21 GDPR)
To exercise these rights, contact us using the details listed above.
9. Right to lodge a complaint
Pursuant to Article 77 of the GDPR, without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority. This right applies in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.
10. Provision of personal data
There is no legal obligation for you to provide personal data. However, if you do not wish to provide personal data, please do not use the "Price Alert" or "Product Agent" features, do not rate any retailer or product, and do not click on any link to a retailer's shop, as the processing of personal data as described above is contractually necessary for us to provide these services.
