Edward Bernays Propaganda The Art of Public Relations
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Price History- Edward Bernays is considered the father of Public Relations
- He developed methods for shaping public opinion
- His main work "PROPAGANDA" explains the difference between Public Relations and advertising
- Bernays demonstrates how to influence the opinion of the masses
- He provides concrete examples of how accessing the unconscious can be used to sell products
- His principles remain relevant today for corporate and government communication
- With a foreword by Klaus Kocks and an afterword by Mark Crispin Miller
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Miller Edward Bernays Klaus Kocks Patric Propaganda: Die Kunst der Public R (Paperback)
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Publisher: Orange Press
| Edward Bernays is considered the father of Public Relations |
| He developed methods for shaping public opinion |
| His main work "PROPAGANDA" explains the difference between Public Relations and advertising |
| Bernays demonstrates how to influence the opinion of the masses |
| He provides concrete examples of how accessing the unconscious can be used to sell products |
| His principles remain relevant today for corporate and government communication |
| With a foreword by Klaus Kocks and an afterword by Mark Crispin Miller |
Price History
1M
Edward Bernays Propaganda The Art of Public Relations
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